Have you noticed that the term “Millennial” has become a kind of term to describe the younger ones? Out of nowhere, a Millennial may be the girl in his 20s who pioneered Facebook in the distant 2010 or the boy who was born in 2000 and who hasn’t lived without a smartphone for a single day of his life. At first glance, the Millennials and Gen Z may seem similar, but if you look a little deeper, you can see the differences between the two generations. Noticing them and understanding the behaviours of each can make a big difference.
Gen Z covers those born between 1995 and the mid-2000s; the generation that comes after the Millenials. They are also referred to as Post-Millenials, iGeneration.
They are individuals who since their birth adopted technology and do not remember an era before the internet. They have been criticised for being always attached to their phones, not taking the time to write out a complete sentence. Some demographers and researchers claim that their attention is only 8 seconds (that of a goldfish). So yes, first impressions are everything.
1. No commercials, no experiences.
The Gen Zers are immune to ads, no one will ask you why your product is amazing, they want to know what experience your service will bring them.
According to Mention, 25% of what you sell is your product and the extra 75% is the intangible feeling that comes with that product.
Content that produces an influencer can become expensive (of course, depends on the number of followers and the rates of participation with your audience), 100,000 views are not 100,000 conversions to purchase.
Let’s get closer to micro-influencers, which, although their communities are smaller (between 1000 and 100,000 followers), Gen Zers generate more commitment to them, as they can easily relate and see them in a closer, more real spectrum. In addition, micro-influencers have 60% higher participation levels, in addition to being 6.7 times more profitable per participation.
3. Video first.
A Google survey reveals that Youtube is the main platform that Gen Zers attend when they want to learn and entertain themselves. This site can be one of your main channels of dissemination and communication for the implementation of your strategy.
Instagram, Facebook, and TikTok are equally valid options, just remember that the content you produce must be quality, entertaining, direct, useful, and constant.
76% of Gen Zers say bidirectional communication with brands is a priority. Be assured that they take into account seller feedback, ratings, and response time and quality before making a purchase.
The collection of information is important for various reasons, but doing so transparently and, above all, communicating the use of data, highlighting the commitment to ensure the security of personal data, can mean a high rate of interaction and conversion.
Millennials and Gen Z may seem similar, but if you scratch the surface you will see that they are a unique generation and can benefit you more than you think.
At zōtellö we have discovered a fascination for this generation, you can segment and understand your market better and, of course, develop strategies much more effective with ideas that never end. Contact us.